What is YouTube remarketing? You can retarget people who watched your organic YouTube videos and video ads by creating a custom audience consisting of views. You can do something similar on networks such as Facebook and Instagram, but on YouTube, the audience is of better quality.
How do I retarget my YouTube audience?
How do I set up YouTube remarketing ads? First, make sure you are still in the remarketing campaign you just made or selected that has the remarketing list in it. Next, click on the “Ads” tab and then click “Add Video Ad.” You will then be taken to the new ad screen, where we will select the YouTube video to use in the ad. Click the “Select A Video” button.
How do I create a YouTube remarketing list on Google ads? Enter a name for your audience. Click the “List members” drop-down menu and choose the users you’d like to include in the audience segment. For example, you can choose users who watched a video from your channel or who subscribed to your channel. Select a YouTube channel linked to your Google Ads account.