What is a Shoppable video? A shoppable video is a marketing video that features retail products available for consumption with the use of embedded links within the video. Viewers can click on those links as they watch the video, which will redirect them to where they can purchase the items without ever leaving the video page.
What are YouTube Shoppable ads? YouTube’s video ads now have a new format for brands to use, shoppable ads. It’s a direct response ad format that allows brands to display browseable product images under their ads. The browseable product images will offer a “storefront” under video ads, with brands able to link out to their own product pages.
How do you make a video Shoppable?
- Let the audience know they can interact.
- Have a shoppable link within the first few shots.
- Let shots run a little longer.
- Focus on a few items.
- Get the best interaction rates.
- Be creative.
Can you shop through YouTube? If you’re in the US, you can buy products directly on YouTube. Learn more about our policies for shopping on YouTube and external merchant websites.